You will need the Flash plugin to view this publication

Download the Flash plugin for free here. Just refresh this page after installing Flash.
Also make sure that javascript is enabled in your browser.

Alternatively, you can download this publication in PDF-format - Click here.

Page 1
Page 2
Page 3
Page 4
Page 5
Page 6
Page 7
Page 8
Page 9
Page 10
Page 11
Page 12
Page 13
Page 14
Page 15
Page 16
Page 17
Page 18
Page 19
Page 20
Page 21
Page 22
Page 23
Page 24
Page 25
Page 26
Page 27
Page 28
2 CONTENTSPG04PARTONEBRANDORIGINSPG05WEAREHIDEOWAKAMATSUPG10BEAUTYINTHEDETAILPG11THEARTOFLUGGAGEPG14THEMANBEHINDTHEBRANDPG18HISTORYHERITAGEPG19PARTTWOBRANDINSIGHTPG20OURPRODUCTSPG21OURMISSIONPG22OURVISIONPG23OURPHILOSOPHYPG25OURVALUESPG26OURTONEOFVOICE3 4 HideoWakamatsuisaluxuryluggagelabelthatcombinesarichheritageotraditionalJapanesecratsmanshipwithFrenchdesignfairandculturetocreateatimelessaestheticthatgoesbeyondmakemodelorproductrange.5 FLAIRWITANDINDIVIDUALITYHideoWakamatsusmissionistocreateluggagewithfairwitandindividualityaimedatthediscerninganddesignconscioustraveller.Ourcreationsepitomisethetimelessbalancebetweenstyleandsubstanceormandunctionalitytraditionandinnovation.Everythreadeverygrainoleatherandeverypanelohigh-techtextileiscareullychosentocreatesomeothemostthoughtullydesignedandcratedluggageintheworld.6 QUALITYFORMANDFUNCTIONOurpassionforourproductandforourcustomersisattheheartofeverythingwedo.Bylisteningtoourcustomersandtuningintowhatishappeninginthecultureweaimtobeconstantlyintunewiththeneedsofthemoderntraveller.Thatlevelofpassionthediscerningeye-for-detailandtherealdevotiontothecustomeriswhatmakesHideoWakamatsuoneofthemostdesiredluggagebrandsintheworld.7 WHATWEWEARTHEMUSICWELISTENTOTHEPLACESWHEREWEEATAREALLANEXPRESSIONOFWHOWEAREHIDEOWAKAMATSU BEAUTYINTHEDETAILAsabrandHideoWakamatsuexpressesitselinitsattention-to-detail.Itisinthedetailwhereweexpressourdesignphilosophy.Itisinthedetailwhereweexpressourcratsmanship.Itisinthedetailwhereourmaterialsareselected.Itisinthedetailthatwetrulyexpressourrelationshipwithourcustomers.ItisthedetailthatwetrulyexpresstheessenceotheHideoWakamatsubrandanddistinguishourselvesromallothers.Intricatelycratedzipssealswheelsabricslocksstitchingoutlinesandjointsallbeneftromourobsessionalattention-to-detail.Forusthereisbeautyinthedetail.TheHideoWakamatsuprocessdrawsontraditionalRingaartinvestigatestheneedsothemoderntravellerexploreslatestdevelopmentsintechnologyandisawareoglobaltrendsinstyleandashion.10 THEARTOFLUGGAGEOurnewHideoWakamatsuUKbrandcampaigniscalledTheArtofLuggage.TheArtofLuggageisallaboutexpressingthebeautyintheattention-to-detailwhichpermeateseverythingthatwedo.Throughhisattention-to-detailindesignHideoWakamatsuhaselevatedthecreationofluggagetothelevelofart.AspartofthecampaignwewilllaunchaprojectthatweareveryexcitedaboutcalledTheHideoWakamatsuArtExperience.ThisiswherewewillcommissiongroundbreakingandcuttingartistsworkingacrossthespectrumofthecreativeartstocreatelimitededitionworkorpiecesinspiredbyandfeaturingHideoWakamatsuluggage.TheartistswillbedrawnfromtheworldsofMusicFashionPhotographyDesignArchitectureandArt.11 IAPPROACHMYDESIGNSASIFIWERECREATINGAPIECEOFARTWITHOBSESSIONALPASSIONHEARTSOULANDATTENTIONTODETAIL.HIDEOWAKAMATSU THEMANBEHINDTHEBRANDCuriousinstinctiveopen-mindedobsessionalentrepreneurialgreattravellerandstudentotheworldHideoWakamatsuisthevisionaryfgurebehindHideoDesigns.HelaunchedhisbrandoutohisownsmallshopinParisandhassinceopenedmanystoresaroundtheworld.NowBasedinTokyohedrawsonJapaneseandFrenchdesigntraditionstocreateluggagethatholdsunctionalityparalleltoaestheticsineverycreation.AsadesignerHideoisuniqueinthatheactivelyparticipatesinallstagesothedevelopmentohisdesignsromconceptiontoconstructionandbeyond.Thispersonalapproachyieldsdesignsthateelwellthoughtouthaveatruesenseopersonalityandincludeindividualandromanticeaturesthatcouldneveremergeromalessholisticprocess.Bytakingaveryhands-onroleinproductionHideoensuresthatnodetailislostinthetranslationromconceptiontoreality.14 THEMANBEHINDTHEBRANDHideobelievesthatthebestdesignscomefromdevotiontocustomersandtohimthismeanstreatingcustomersaspartnerslisteningwellthinkingonhisfeettravellingtheworldtovisithisstoresandlearningfromtheplaceswherehisdesignshavespreadaroundtheglobe.Withhisteamoftrusteddesignersandtechnicalexpertshehasboughttolifeluggageaimedatthemoderntraveller.HideofostersanenvironmentofconstantdialogueamongstHideoDesignsanditsclientele.Workingalongsidedevotedstaffasanormalemployeeaffordshimthisopportunitytotrulyunderstandhisclientsandtheirneeds.15 MYDESIGNSAREANEXPRESSIONOFMYTAKEONTHEWORLDHIDEOWAKAMATSU HISTORYHERITAGEHideoWakamatsuwasdestinedtodesign.BornintoaamilywithgenerationsoexpertiseandahighlyrespectedheritageintheluggageindustryinJapan.RaisedinTokyoHideoWakamatsushowedanaturalairandpassionordesign.ThroughhisormativeyearshisamilysbusinesswaslaudedasJapanspremierluggagemaker.TothisdaytheirRandoseruschoolbackpackisconsideredanationaltreasureandculturaliconinJapanandisstilladoptedbyJapaneseschoolchildrenandashiongurusalike.HideostudiedJapaneseandFrenchArtandLiteratureatuniversityaninterestwhicheventuallytookhimtoParisorover10yearswhereheimmersedhimselinEuropeanculturestudyingandworkingalongsidesomeothefnestbagmakersinFrance.HethenbroughtthisexperiencebacktotheamilybusinessinJapanwherethebrandhasitsheadquarters.ThatdecadeointernationalinuenceistheoundationonwhichHideoDesignsstandstoday.Aperectmarriageodierentculturesnationalitiesandconceptsinjectingairandpanacheintothetime-honouredvaluesoJapanesecratsmanship.OvertimeHWhasworkedhardtoexpandintointernationalmarkets.NowHideoWakamatsucanbeoundinAsiaNorthAmericaEuropeAricaMiddleEastJapangreaterAsiaandSouthAmerica.18 19 OURPRODUCTSThereareasmanyjourneysastherearetravellerssowehavesetouttoproducearangeoluggageandbagstocoverthedierentneedsothetravellerandthejourneystheytake.Thistakesintoaccountdesignunctionalityinnovationpracticalityweightandstrength.Wehaveestablishedareputationorproducingluxuryinnovativeluggagemadewithtruedesignairuncompromisingqualityandrealusability.Japanisattheleadingedgeintheworldohigh-techfbertechnologyandasaJapanesebrandHideoWakamatsucontinuestousecuttingedgetechnologyintheproductionoitsluggage.PRODUCTRANGETARPAULINSAKURARIBBYMUSCULARMAXCABINMARSLEOPARDJELLYBEANISLAYHYBRIDFLASHBUNDLE.20 OURMISSIONOurmissionasacompanyistocreateluggageandbagsthatrefectluxurythroughattention-to-detailandthattrulybalancesdesignunctionalityandquality.Indoingsowewillenhancepeoplesjourneysandultimatelytheirlives.21 OURVISIONTocreatethebestluggageintheworldandtobecomethemostlovedandrespectedluggagelabelbydiscerningtravellersacrosstheworld.22 OURPHILOSOPHYTheHIDEOWAKAMATSUphilosophyisbuiltonafusionofthreemainconceptsUSEFULNESSSTYLEFUNCTIONItisaphilosophythatpermeateseverythingwedo.WebelievethataharmoniousblendofUsefulnessStyleandFunctioniscriticaltocreatingsuccessfulproductsandthatiftheseelementsareproperlybalancedthenadesignwillevokeanemotionalresponse.23 IWANTTOBLURTHELINESBETWEENFUNCTIONAESTHETICSANDEXPRESSIONBECAUSELUGGAGEMATTERSHIDEOWAKAMATSU OURVALUESWeareavalues-basedorganisationourvalueshaveshapedwhoweareandwhatwedo.1.PASSIONForuspassionisaprinciple.Webringpassiontoeverythingwedo.2.INTEGRITYETHICSHonestyandfairnessareintegraltohowwedobusiness.Goodethicsisgoodbusinessandthisgoesacrossallworkingpracticesandworkingrelationships.3.BEBETTERWestrivetodoandbebetter-betterthinkingbetterprocessesbettercultureandultimatelybetterwork.4.INNOVATIONANDCREATIVITYBreakingnewgrounddevelopingnewideasandthinkingdifferentlyisakeydriverforourcompany.25 OURTONEOFVOICEForHideoWakamatsuasabrandhowwecommunicatewithourcustomersandtheoutsideworldisasimportantaswhatwecommunicate.Ourbrandtoneovoiceneedstobeconsistentacrossallourcommunication.WEARE1.AUTHORATIVEOurhistoryinluggagegivesusanauthorityasabrand.2.CONFIDENTBecauseweknowwhoweareasabrandwecanbeconfdentandsel-assuredwithouthavingtotrytoohard.3.INDIVIDUALAsabrandweknowourownmindanddonotollowthecrowd.Wevalueourindividuality.4.BOLDAsabrandwearenotaraidtotakerisksandtrynewthings.26 FormoreinformationonHideoWakamatsuCONTACTwww.hideowakamatsu.co.ukEmailcustomerserviceshideowakamatsu.co.ukTel442036977979